Espin VR

Mno-Bmadsen and Chi Ishobak have teamed up to support Pokagon and other Native American owned small businesses in southwest Michigan and northern Indiana. To encourage the Pokagon community to “Buy Native, Support Local,” a different Native American owned small business will be featured in this newsletter every month. This month we are happy to introduce you to Espin VR Virtual Reality Center!

Husband and wife team Matt and Micky Martin spent years dreaming of one day owning their own business. However, Matt had no interest in owning a quilt shop and Micky had no interest in owning a restaurant franchise. The couple waited until an idea they could both agree on presented itself. Matt, a Marine and combat veteran, was working overtime when he gifted himself a virtual reality (VR) headset for Christmas. He was immediately hooked not just by the entertainment value VR provided, but also with the therapeutic effect it had on his combat-related PTSD symptoms.

Micky organized the family calendar. After witnessing her teenage daughter share the single VR headset with several friends during a sleepover, Micky realized VR could be extremely popular for youth birthday parties. The idea of a family entertainment center specializing in virtual reality was born.

Both Matt and Micky are enrolled citizens with Pokagon Band. They wanted to name their business in the Potawatomi language as a reminder that the original caretakers of northern Indiana and southern Michigan are still alive and well. They chose the name “Espin” after the mischievous and highly intelligent creature who also wears a mask, the raccoon!

Making an appointment with Chi-Ishobak was the first step they took when they decided to pursue their idea. Chi Ishobak staff walked them through the entire business plan writing process, helped them set realistic expectations, and was instrumental in making their dream a reality. Matt recommends anyone interested in small business ownership to create a team of skilled professionals to work with including a small business consultant, accountant or bookkeeper, and professional mentor.

Espin VR features 14 VR stations, a library of 70 game titles, and dedicated VR coaches to assist new players. The center is located on Edison Rd. in Mishawaka, IN and is great for youth birthday parties, date nights, and corporate team building. To find out more information regarding Espin VR, visit or find them on Facebook.

If you have a Native owned small business that you would like featured in the tribal newsletter, email Arianna at

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